Godrej Expert

About this product

Godrej Expert presents the Rich Crème range as a no-ammonia formula with 10x aloe vera. Matching retailer records identify this version as the Natural Brown 4.00 shade for at-home hair colouring.

Key features

• No-ammonia formula, according to Godrej Expert materials.
• The brand says its 10x aloe vera helps leave hair softer and shinier.
• The brand markets it with 100% grey coverage; this is a brand claim, not a guarantee of an individual result.

Important cautions

• Perform a skin hypersensitivity test 48 hours before every use. A negative test does not completely rule out a reaction during hair colouring.
• Use on scalp hair only. Do not dye eyebrows or eyelashes; this can cause serious eye injury or blindness.
• Wear gloves, avoid eye contact and unnecessary skin contact, and do not ingest. Rinse the scalp thoroughly with water after use.
• Stop use and seek medical advice promptly if irritation, a rash, or other hypersensitivity symptoms occur. Do not use on an irritated, damaged, or sunburned scalp.
• Ammonia-free does not mean allergy-free. Test before every use according to the manufacturer’s protocol; sources for this range specify testing 48 hours beforehand.